New Montblanc Boutique in the prestigious Rue de la Paix in Paris.

Montblanc opens one of its grandest flagship boutiques in the world in heart of the Haute Joaillerie of Paris. On two floors and about 500 square meters, Europe’s largest Montblanc Boutique presents exclusive collections, bespoke pieces, limited editions, precious and rare one-of-a-kind pieces primarily in high jewellery, watches and writing instruments.

The grand opening party will take place today, October 1st, 2009.

Boutique entrance with a three meter high glass chandelier.

Upon entering the Boutique in Rue de la Paix, one of the world’s most prestigious and fashionable shopping streets, visitors will be mesmerized by a three meter high glass chandelier decorated with about 630.000 Swarovski crystals, a unique piece created especially for the boutique.

The Boutique presents Montblanc’s fascinating product range, such as handcrafted timepieces manufactured in Le Locle and at the Institut Minerva de Recherche en Haute Horlogerie, silver and fine jewellery, writing instruments and finest leather goods and showcases Montblanc’s longtime tradition of craftsmanship.

“Salons Privés”: On the top floor, several private rooms, await guests allowing them to discover a jewellery atelier in a special and private atmosphere.

A special enchantment is a space that has been designed to emulate a typical Paris apartment with a charming garden view to present high jewellery. In this area, one-of-a-kind pieces and other creations commissioned exclusively for the boutique will be displayed to visitors.

The top floor will host the intimate “Salons Privés” which have been designed to allow select customers to discover a jewellery atelier in privacy and perfectly demonstrate all the savoir-faire of the house of Montblanc.

For the first time ever, the Montblanc Haute Joaillerie collection will be presented under the same roof.

The Paris Boutique is destined to become a place of cultural exchange, exhibiting original artworks from Montblanc’s Cutting Edge Art Collection on a rotating basis. In addition, each month Montblanc will offer emerging artists the opportunity to showcase their talents and exhibit their contemporary works of art in the Boutique. The first initiative to be hosted by the boutique will be the winner of the Prix Montblanc Docks Art Fair (Contemporary Art Fair of Lyons, France), a prize supporting emerging national artists.

The grand opening party will take place today, October 1st, 2009. Among the expected guests are Juliette Binoche, Clotilde Courau, Jacqueline Bisset, Lily Cole, Eva Green, Alice Taglioni, Jean Claude Jitrois, Sarah Marshall, Thierry Lhermitte, François Berleand, Irene Frain, Jean Cristophe Grange, Frédéric Beigbeder, Amanda Sthers, Charles Berling, Geraldine Pailhas.

To find a Boutique near you, visit: http://www.montblanc.com/boutiques